in depth

Introducing Voluntary Upgrades

| in depth, news

Last year Apple announced that they were making subscription pricing available to all apps, not just those that provide access to content like magazines or streaming media. It was a big policy shift that provided a new potential path to sustainability for more complex “pro” apps: those that require intensive, long-term development that one-time purchases can’t fund forever (especially in niche markets). forScore is perhaps one of the best examples of an app that could stand to benefit from a business model like this, but for us it’s seven years too late.

Since its introduction, forScore’s price has been fairly consistent, increasing only a handful of times as forScore’s feature set has grown. We don’t do sales, and we’ve found success by balancing a fair price with an evolving product. We said “free updates for life” and that’s no empty promise. With version 10.3 having just arrived, it’s clear we’ve delivered and we’re not changing course now.

But there’s a more troubling problem with the shift to subscription pricing than our own sense of integrity—especially when it comes to creative tools: the kinds of people who use these tools often make their money through gigs, contracts, or other sorts of limited employment. If someone can’t find work for a few months, they shouldn’t have to give up the tools they rely on just to make ends meet, especially if those tools are necessary to finding new work. Subscriptions can help companies become and remain sustainable, but it’s often at a cost that customers shouldn’t have to bear.

With that said, we do occasionally have customers ask us how they can contribute to the ongoing development of forScore. They may have bought the app when it was $2.99, $4.99, $6.99, or today’s $9.99, but they feel like whatever they paid wasn’t enough now that they’ve discovered just how indispensable forScore really is to them. We sincerely appreciate their passion, and we want to find a way to honor their enthusiasm.

So with forScore 10.3 we introduced voluntary upgrades (found in the Support section of the tools menu). These in-app purchases allow customers to support forScore beyond their original purchase price, no matter how long ago they bought it. Voluntary upgrades aren’t necessary for continued, full use of forScore, but they do help ensure that forScore continues to get regular and meaningful updates. As a thank you for those who choose to support us in this manner, these purchases unlock the ability to change forScore’s app icon.

forScore is doing great. We love what we do, and our customers love the results. We’re not asking for help, but we also want to make sure that people who want to contribute more can do so, and we think this is a great way to achieve that.