iPad Prose

There has been a common notion in the media for the past year or so that the iPad just isn’t doing very well. If you look at Apple’s quarterly earnings reports and iPad sales, it’s obvious: people are buying less of them than they once did. That’s a hard fact, but it shouldn’t be sensationalized as the premature death of the post-PC era—especially just as things are really starting to heat up.

Long upgrade cycles, the introduction of the iPhone 6 and 6 plus, and a resurgence in PC sales after a long period of processor stagnation have all played their part in slowing the iPad down. But arguably the biggest problem with the iPad today is that every major exclusive software innovation it features was introduced way back in 2010. Every iOS update since then has made the iPad more like the iPhone, and it’s a tough sell when almost everything that makes iOS on the iPad unique is five years old. Fortunately that’s about to change in a big way.

This year’s WWDC, Apple’s annual developer conference, just wrapped up last week. Apple unveiled iOS 9 and, although it’s lighter on big features than previous releases, a lot of the new stuff seems to be focused squarely—if not exclusively—on the iPad. New trackpad-like features don’t appear to be iPad specific, but Apple clearly had bigger screens in mind when designing them. The headlining features, though, are all iPad-specific: picture-in-picture, slide over, and split screen multitasking. In fact, that last one is exclusive not just to the iPad, but to the newest iPad Air 2.

Last year’s introduction of the iPad Air 2 should have been a bigger deal. With an incredibly powerful 3-core CPU, 2GB of RAM, and touch ID, it was even thinner and lighter than the previous year’s model. Yet it ended up being little more than a footnote in the media. After all, what good was all that power without some new software features to help users take advantage of it? Developers soon discovered that some of the changes made in iOS 8 seemed to indicate that a split screen mode was in the works, but that it simply wasn’t ready for prime time. This year it is.

Just as long as there have been rumors of a split-screen mode for the iPad, there have also been rumors of a larger iPad, generally dubbed the ‘iPad Pro.’ Of course, there’s no reason to believe that just because one of these rumors panned out, the other will as well. We’ve been working hard to get ready for iOS 9’s release this fall and although the beta is not stable enough for everyday use, the Split Screen and Slide Over features make a lot of sense on the existing iPads that support it. That could be the end of it, but where there’s smoke, there’s fire.

Many people seem to immediately dismiss the idea of a larger iPad because it doesn’t make sense for them, but the whole reason product lines exist is to satisfy the needs of unique groups within the larger market. The iPod Classic could never have suited the needs of everyone who bought an iPod mini, nano, or shuffle, and the iPad isn’t perfect for a lot of people. Which people? Yes, you already know where this is going: musicians. Many forScore customers want a device with a bigger screen, and although it has seemed like the rumor that would never come true, the pieces all seem to be falling into place. We won’t know for sure until this fall, but iOS 9 seems like a big part of this puzzle and we can’t wait to see what comes next.