feature of the week

App Gifting

| feature of the week

The holiday season is here and one of our favorite features of the iTunes and App Stores is the ability to purchase content—like albums, movies, books, and apps—for other people. You can pay for the item, add a message, and even schedule the gift email to arrive on a specific date. When it arrives the recipient will get a download code that they can redeem with their own iTunes account.

It’s a great way to send last-minute gifts, or to share an app you’ve enjoyed with someone who perhaps can’t afford or wouldn’t choose to buy it on their own. For more information on app gifting, check out this page on Apple’s website. Happy holidays!